TurnSignl

Building an on-demand tele-legal service in response to a growing cultural movement

Services Provided:
  • Strategic Consultation
  • Ruby on Rails Development
  • iOS Development
  • Android Development

About

TurnSignl is an on-demand, real-time app and service that facilitates and records law enforcement interactions with drivers during traffic stops and accidents. In the event of a traffic stop, drivers can access live legal representatives at the touch of a button or voice command.

Challenge

Technically, this project brought more integrations than a standard project, along with the element of 24/7/365 video calls between drivers and legal representatives.

Socially, TurnSignl was facing repeated pressures of individuals being murdered during traffic stops and knew their product was needed immediately to mediate and deescalate these situations in order to save lives.

"When Daunte Wright was killed during the development process, a level of guilt ran through us that we didn’t develop an app sooner," said Jazz Hampton, CEO & General Counsel of TurnSignl. "Our timeline pressure wasn’t that we needed to get to revenue in 6 months, but that we wanted to get development done quickly because people’s lives were being lost.”

"We chose to work with The Jed Mahonis Group because of turnaround quickness, cost, support of our mission, and U.S.-based developers. They stood behind what we were doing, which was very important. Their team was developing in the US, and we needed that in order to be agile and quick. And since we were pivoting from a previous developer, we needed a quick turnaround."

Solution

The timeline to build out a structure to support a 3-sided marketplace with this level of technical integration is typically 6-9 months. Because of the high priority of this app to serve the community, we compressed the entire development process into 3 months.

Based on previous experience with similar technologies and our team’s dedication to support TurnSignl’s mission, we were able to move quickly designing the UI, integrating the live video component of peer to peer calls, syncing user signup and payment information with our servers, integrating push notifications, and all the other facets that go into running a complex app like TurnSignl.

Knowing TurnSignl’s plan to expand the product nationally after its Minnesota pilot, we structured the app with scale in mind, readying it to technically support the amount of users a nationwide launch could bring.

Woman inside car holding iPhone using the TurnSignl app

Results

The Minnesota pilot launched in May 2021 to thunderous applause from investors, customers, and media.

TurnSignl is focusing on the next round of improvements and enhancements fueled by user feedback during this pilot in order to reach its goal of responsibly growing into 10 more states by December 2021.

As TurnSignl works toward another goal of onboarding businesses who will offer the app’s service as a benefit to its employees, JMG is building in tools for managing and streamlining the process of adding hundreds of users to the platform at once.

“The product is good-plus. The timing was amazing with how quickly they were able to do it. And the price was better than good plus; it was great. It was a no-brainer to work with The Jed Mahonis Group. I really like them and their team. I would text Rob, call him, Slack him, and he never told me to F-off. If we asked something, they were quick to respond. They were amazing.”

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